Johann Baptist Purger started living in Haus Pana in 1832. He had the new road from Gröden to Waidbruck constructed in 1856, which played a significant role in the valley's economic boom. The building is on the original site of a farm at Kirchplatz that dates back in records to the 11th century and used to belong to the Lords of Freising. Its present appearance is an extension carried out in 1908 in the historical turn-of-the-century villa style.

The several-storey building was built in 1890 by the sculptor and publisher Anton Sotriffer. He opened a store selling general groceries here in 1920/21 that also sold wood carvings and wooden toys sourced from different producers in the valley and partly painted himself. An innovative spirit, Sotriffer experimented with new materials and products during the crisis between the two world wars. Sotriffer's shop still exists today.