Franz Martiner Senior da Kuenz, himself a manufacturer and son of a trading family based in Valencia, had the turn-of-the-century villa complete with production and despatch facilities built in 1897. He later passed the altar-building business that he had set up one year previously on to his son Franz Jr. Like many other Gröden altar builders, Franz Martiner's company exported to other countries in the pre-1914 Habsburg empire and was awarded the title of Chamber Supplier from Archduchess Maria Theresa von Braganza.

In 1796, the new parish church was completed on land belonging to Panahof. The end of 1799 saw the consecration of the high altar by the Lombardy altar builder Stampa, which was to be replaced by a neo-romanesque altar by J. Schneider in 1870. Due to an increase in population, a transept was added after plans by J. Rifesser da Stufan, while the sculptoral features come from Gröden artists.